Let’s Restart Indian Economy

“As we all can see, lives would not be the same after this pandemic so as the business would be affected at its core. It is important to analyze and understand the changes and act accordingly to mitigate the loss”- Ajay Gupta

For Indian exporters, building trust is essential. They need to live up to promises made. They need to deliver on time and deliver the promised quality. They shouldn’t make incorrect promises just to get more business. As we can look up to Bangladesh export business who has built trust and a good reputation. Despite a chequered past (low quality, human rights issues, etc) they have managed to overcome and are winning.

Likewise, as a result of an emotional and economic backlash against China internationally, there could be apprehension in doing business with them. Businesses with supply chains passing through China will need to keep this in mind and insulate themselves and build alternatives. In addition to it, India and Indian businesses need to try to become the contract manufacturer of the world, just like China is. India needs to make use of this opportunity smartly. All big wealth funds and sovereign funds will be awash with Liquidity. This liquidity needs to be attracted to India.In every sector, there are good and bad companies. Management has to invest correctly in manufacturing and modern tech, be honest and fair to all stakeholders, etc. Those companies with good management and displaying good behavior will come out victorious.

Talking about the Wholesale and retail industry, more people will prefer to buy from retail stores where there is a perception of safety (Eg. Sanitation, cleanliness, crowds, etc). They will move more towards malls away from markets. Many will move towards online stores. Wholesale suppliers also need to concentrate on such retailers.Restaurants, companies, and big brands are strategizing and attracting their customers by giving heavy discounts, buyback offers, and many other facilities to hold back their customers. People are nowadays more inclined to cheaper goods and pricing needs to be re-approached.

Looking at jewellery business, gold-as-an-asset could see appreciation but jewellery as a discretionary spend will take a hit.The Indian wedding industry will take a hit, as social distancing, cost consciousness, travel avoidance, etc., will prevent fat weddings, destination weddings, etc. This will hit all connected industries. (Example. Silk, partywear, etc).